Better Health: Evaluating Health Communication (lecture 3 or 5)

Additional Information:
http://videocast.nih.gov/summary.asp?live=12683&bhcp=1

Description:
There are more and increasingly diverse ways for health information to reach the public. The interest among Americans to receive health information also remains high compared to most other topics. To maximize the impact of health information on the nation’s well-being and empower consumers, communicators need to know whether their messages are reaching the right audience, whether the information is understood, and whether the materials make a difference in decision-making and health outcomes. As a result, evaluation is an integral and crucial part of health communication.

NLM is presenting this lecture series to highlight innovative approaches and best practices in evaluating health communication. As NIH and NLM diversify their use of mass communication channels to dispatch health information, a fresh consideration of evaluation’s cutting edge is timely and important. This is part 3 in a 5 part series.

Andrew Pleasant, PhD, Health Literacy and Research Director, Canyon Ranch Institute, Tucson, Arizona, and faculty member, The Ohio State University College of Nursing. A pioneer in health literacy research and evaluation, Dr. Pleasant is a member of the Institute of Medicine's Roundtable on Health Literacy and the Scientific Committee of the International Public Communication of Science and Technology Network.